Google now sets own age ratings for apps with IARC (international age rating coalition) and Android developers are being stopped for self certify age rating of apps. A great change make by Google in play store app marketplace so as much more youth will in the market for smartphones and tablets.
IARC have assure the different approach from the till Google play store which is on basic maturity classification (low, medium, high) age rating. The developers have to describe their apps function and content, so the rating will change on the bases of popularity of the app and complains for the app. IARC will get different rating results from different board on the bases of geographic locations. The Australian classification board looks after Australia, classifcacao Indicativa for Brazil, ESRB-entertainment software rating board for North America.
Pan European game information body for Europe and Unterhaltungs software selbstkontrolle is for Germany. According to the circumstances of the countries ie laws and cultural values these 5 boards gave the grades to the app so each app will be judged differently depend on where users account is based. The distribution or rejection of any app is depending on the rating boards decision, if board declines to classify an app then it will not delivered in the country.
Play store not only one to use IARC system; Mozilla Firefox, Microsoft, Nintendo and Sony marketplaces are also used its ranking system. For iTunes’s Apple has own rating system too and try to customs their own rating system for future. Apple feels own hard limit regard Apps. Although it obtain caught out. As you know last year. Apple ended with the United States Federal Trade Commission (FTC) over an App sale conflict. That would conflict the fact that it has many millions of Apps in Its App Store. It is upset with countless Apps that are hardly, however, downloading users.
Google Play briefly also has its good share of problems. December 2012, Trend micro cautioned that Google Play was corrupt with malware, and then it got 455 malicious Apps on the official Android Marketplace. Trend also identified a select group of 17-rogue application downloaded 7000,000 times, A few apps tracked users location, calls and messages related.
Here we are inviting the Android developer to share their experiences about submitting of app via developer console Click Here
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